In conjunction with the Ntaraza brand,TechBridge Hub will be hosting consecutive branding training following the launch of the program at the hub last Friday.
The event dubbed Ntaraza Brand Training Launch comes at the right time when TechBridge aims to create value and impact to startups and individuals through training on specific disciplines vital in entrepreneurship. Arguably branding is one of the very key aspects in any business development.
A brand is how people perceive or see you on the occasion they interact with you or your business. Brand includes both impressions you can control and those you can’t.
This training is geared towards equipping entrepreneurs and individuals with personal branding knowledge and skills.The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them.
The focal point of the training was how one can successfully build a brand. Knowing your target audience and how to speak to them is very important. It is essential to do thorough research of your target audience and identify how to talk to them. For instance the language they like,timing of the message etc.
Being consistent also upholds a brand. Being consistent means using the same company color,slogan,logo and font.This will enhance your uniqueness and help customers familiarize with you easily. Customers usually recognize a brand using the color,logo or slogan they are used to seeing.
An entrepreneur should define his brand’s focus and personality. Choosing the right positioning statement for your brand goes a long way in helping to stake your claim in the market. Choosing words that associate with your brand helps to inform your voice while communicating.
This launch signals consecutive branding training events in the coming days at TechBridge Hub with the next event happening on 31st March 2020 from 6pm to 8 pm. The training is open to all. To register click on the link:https://docs.google.com/forms/d/e/1FAIpQLSdkltmfQapmpKH9wEvfijbopLq2vvwuAWO8kq8GLz3VPHnc-w/viewform
TechBridge Hub 